“An important and most helpful book for everybody. It delivers more power to
you!”
Larry King, host, LARRY KING LIVE

“No magic elixirs or mumbo jumbo; just straight-talking, easy-to understand,
easy-to-remember, and easy-to-use principles of persuasion and
negotiation—secrets I’ve seen in action when Bob Mayer has successfully
negotiated for me.”
David Crosby, singer/songwriter (Crosby, Stills & Nash)

“Bob Mayer is a world-class negotiator who demystifies the art of getting what
you want.”
Nolan Bushnell, “Father Of The Video Game Industry”


Today’s super negotiator has to be a versatile problem solver, seeking
hard-bargain results with a soft touch. With punch and panache, Bob Mayer
shows you how to make the grade, revealing powerful negotiating tools drawn
from a unique blend of sources:

• Recent advances in psychology, linguistics, trial advocacy, sales, and
management communications—the cutting edge of the art of performance.
• Tips, tricks, and techniques from 200 of the world’s masters—the legendary
street and bazaar merchants of Bombay, Istanbul, Cairo, and Shanghai.
• Mayer’s own “been there, done that” years as a lawyer representing
thousands of clients (from foreign government agencies and
mega-corporations to some of the world’s best-known actors, authors, and
athletes), negotiating deals on everything from amphitheaters to Zero
aircraft.

You’ll learn what works—and what doesn’t—when you’re up against a stone
wall…or your ideas are being rejected…or you’re confronted with hostility and
anger. Included is the highly acclaimed Deal Maker’s Playbook, a collection
of step-by-step “how-to’s” and “what-to’s” for 38 common negotiating
situations such as:

• Buying a car
• Leasing an apartment
• Dealing with the IRS
• Interviewing for a Job
• Buying a franchise
• Getting out of debt

It’s all here—the fancy footwork and magic moves for outgunning,
outmaneuvering, and out-negotiating the other person. And the techniques
for developing life skills that will dramatically enhance your chances of
professional success and personal satisfaction.

Larry King calls Bob Mayer “a lawyer’s lawyer.” He has appeared on over 130
radio and television shows and has conducted negotiating workshops for
UCLA, the University of Southern California, Tulane University, Pepperdine
University, various governmental authorities, private companies, and
professional associations. He lives in Los Angeles.