“Ben Gilad is the undisputed master of war gaming.”
—Jeff Webster, General Manager, Tyson Renewable Energy Division and Senior Vice President, Strategy, Tyson Foods
“Ben Gilad’s war-gaming process not only provides participants with better insights into market dynamics and competitive threats but it reveals a company’s internal culture and the political ‘elephants’ that are often the biggest obstacles to a successful outcome.”
—Stephen N. Heath, former President, Commercial Engine Division, Pratt & Whitney
“Gilad is the guru of war gaming. He can focus your vision and test your assumptions like no one else can.”
—Wayne Rosenkrans, Business Strategy Director, External Scientific Affairs, Astra Zeneca Pharmaceuticals
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield.
War gaming is a company’s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.
Business War Games will show you in steps and practical detail:
* How to decide if war gaming is right for you
* Which decisions call for war gaming
* How to prepare, organize, and run a realistic and inexpensive war game
* How to predict competitors’ moves with accuracy and little information
* Why you don’t need computers, consultants, software, or a
PhD in math to do it well
Business War Games is your bible of how to stay one step ahead of your competitors. Don’t leave home without it!
For more than 25 years, Benjamin Gilad ran war games for market-leading Fortune 500 firms in a variety of industries and on all five continents. He is a former associate professor of strategy at Rutgers University’s School of Management and the founder and president of The Academy of Competitive Intelligence. A pioneer of competitive intelligence theory and practice in the United States, he has been called “our CI guru” by the Society of Competitive Intelligence Professionals. He holds a PhD in economics, an MBA, and BAs’ in psychology and philosophy. He lives in Boca Raton, Florida.
EISBN 9781601638922 Available as an eBook through Kindle