Be Your Own Best Publicist

How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

Author:Jessica Kleiman and Meryl Weinsaft Cooper
ISBN-13: 978-1-60163-148-0
Pages: 224
Dimensions: 5.25 x 8.25 inches
Format: Paper
Price: $15.99

In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion how they can use public relations skills to achieve his or her goals.

Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.

Be Your Own Best Publicist will teach you how to:
    •    Set a personal PR strategy that gets results.
    •    Build key message points and deliver them with style.
    •    Craft the perfect “pitch” for each situation.
    •    Network and develop relationships that will help you get ahead.
    •    Use creativity to stand out from the competition.

Through humorous, informative anecdotes, plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge, and tactics to help you market yourself in the workplace.

Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years of experience in the public relations industry, having worked both in-house and on the agency side. Kleiman is currently vice president-public relations for Hearst Magazines, one of the world’s largest publishers of monthly magazines. She has guest lectured about publicity at NYU and the Radcliffe Publishing Course at Columbia University and has written for various newspapers, Websites, and magazines. Cooper is currently senior vice president/partner at LaForce + Stevens, a lifestyle public relations firm, where she leads programs for a variety of hospitality, spirits, and consumer clients and is the driving force behind the firm’s digital marketing and social media strategies, as well as its mentoring and training programs. Previously, she worked in music and entertainment PR, including time at the Screen Actors Guild. Both authors live in Brooklyn, New York. 

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