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Propel

Five Ways to Amp Up Your Marketing and Accelerate Business

Author:Whitney Keyes
Subject:Business
ISBN-13: 978-1-60163-233-3
Pages: 224
Dimensions: 6 x 9 inches
Format: Paper
Price: $15.99

"Propel is the ideal word to describe the effect on your profits and your sense of accomplishment that this wonderful book can motivate. Whitney Keyes tells you what you ought to know and will never forget.”
—Jay Conrad Levinson, the father of guerrilla marketing, author, Guerrilla Marketing series
 
“Whitney’s keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!”
—Maggie Winkel, Director of Merchandising for Nike, Inc.

What does American Express have in common with a one-woman meat vendor in Malaysia?
Surprisingly, the answer is a “lot.”
In today’s competitive marketplace, size doesn’t matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and speed.

Whitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue—fast!

Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. She’ll show you how to:
• Remove blocks and challenges holding your business back
• Uncover overlooked business and marketing opportunities
• Turn ideas into action by creating a customized marketing plan

Whitney Keyes is an international speaker, marketing expert, and professor of strategic marketing communications. For more than 20 years, she has helped organizations and individuals be more successful. Keyes has worked as a senior Microsoft manager, a strategic advisor for American Express, and a marketing consultant to thousands of businesses around the world. While at Microsoft, she managed global marketing campaigns, including the launch of Office 2000, and helped create the company’s primary philanthropy program, Unlimited Potential. Today, Keyes manages a consulting practice, teaches, writes, and delivers keynotes and workshops, often for the Small Business Administration and U.S. State Department. She lives in Seattle, Washington.
Available as an eBook through Kindle and Nook



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