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You Said What?!

The Biggest Communication Mistakes Professionals Make

Author:Kim Zoller and Kerry Preston
Subject:Business
ISBN-13: 978-1-63265-010-8
Pages: 128
Dimensions: 5.25 x 8.25 inches
Format: Paper
Price: $14.99

“In spite of what you may believe, it is what you say and it is how you say it. The way you speak will determine your pathway to success. You Said What?! is your guidebook.”
—Jeffrey Gitomer, author of The Little Red Book of Selling

“If you aren’t where you should be in your career, it’s an extremely good bet that the problem is how you communicate. I’ve seen every one of the mistakes Zoller and Preston describe (and I’ve made many myself), and any one of them can torpedo your success if not corrected. You Said What?! is the most straightforward and practical guidebook to improving your communications I’ve ever read, and I’m recommending this book to every employee of mine who wants to achieve more in their professional lives.”
—Doug Leeds, CEO, Ask.com

“In today’s business environment—where good customer service is now the price of entry—great, personalized service is the differentiator. Kim and Kerry help the reader understand the little things they can do to differentiate themselves in their marketplace.”
—Todd Brown, marketing manager, Cadillac Escalade and SRX

“Few people are born with a natural gift for communications; the rest of us would benefit greatly from taking this material to heart!”
—Geoffrey O’Connell, partner, Accenture


Communication is a measure of how we are heard. It’s not about us; it is about how the other person perceives our message. If you are not where you should be in your career, the problem may very well be how you communicate.

You Said What?! is an action-oriented book that gives you solid techniques that can be used right away to achieve effective results, including:

  • Quick tips and strategies on communication skills.
  • Real-life stories of how business communication can impact your career.
  • Tools that help you be understood and heard.

You Said What?! will help you strengthen your message by planning and sharpening your communication skills.

Kim Zoller, president and founder of Image Dynamics, has a 23-year track record of focusing on process, training, and professional development. Kim works strategically with Fortune 500 C-suite executives. Kim has appeared on and in a plethora of national media, including CNN, CNBC, the New York Times, the Washington Post, Forbes, and many others. Kim and her team have trained more than 150,000 individuals. She lives in Dallas, Texas.

Kerry Preston is a recognized expert, speaker, and facilitator in the areas of leadership, communication, presentations, strategic planning, and time management. Together with Kim Zoller, she is the best-selling coauthor of Enhancing Your Executive Edge. Kerry has spent the last 24 years collaborating with companies to develop their people, including 10 years with Calvin Klein Cosmetics. She lives in Annandale, New Jersey.

 This ebook is available for purchase for the Kindle and Nook.




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