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Problem Solved

A Powerful System for Making Complex Decisions with Confidence and Conviction

Author:Cheryl Strauss Einhorn
Subject:Business
ISBN-13: 978-1-63265-086-3
Pages: 240
Dimensions: 6 x 9 inches
Format: Paper
Price: $16.99

“Cheryl Einhorn has given us a practical book providing a wealth of useful lessons for making complex decisions of almost any kind. It breaks down everything from where to look for data and insights to how to make sure you don’t see only what you want to see. This is a book that can be useful for everyone.”
—Atul Gawande, best-selling author of The Checklist Manifesto and Being Mortal

“Human beings are surprisingly bad at making decisions in complex modern environments. For most of us, therefore, a well-conceived, disciplined decision process is essential. Problem Solved clearly and effectively presents one of the best such processes available. It is invaluable.”
—Bruce Greenwald, best-selling author, Value Investing and Robert Heilbrunn Professorship of Finance and Asset Management, Columbia Business School

It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision?

Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, Problem Solved will show you how to use the powerful AREA Method to make complex personal and professional decisions with confidence and conviction.

Cheryl’s AREA Method coaches you to make smarter, better decisions because it:

  • Recognizes that research is a fundamental part of decision making and breaks down the process into a series of easy-to-follow steps.
  • Solves for problematic mental shortcuts such as bias, judgment, and assumptions.
  • Builds in strategic stops that help you chunk your learning, stay focused, and make your work work for you.
  • Provides a flexible and repeatable process that acts as a feedback loop.

Life is filled with uncertainty, but that uncertainty needn’t hobble us. Problem Solved offers a proactive way to work with, and work through, ambiguity to make thoughtful, confident decisions despite our uncertain and volatile world.


Cheryl Strauss Einhorn  an award-winning investigative journalist, covers business, economic, and financial news for publications including Barron’s, Pro Publica, Foreign Policy, and the New York Times. As the founder of CSE Consulting, a strategic consulting practice, she applies her AREA Method—initially developed to promote better decision-making in her journalism work—toward the success of businesses and individuals. A Columbia University adjunct professor, she teaches her AREA Method at Columbia Business School, having also taught it at the Graduate School of Journalism. To learn more about Einhorn, please visit areamethod.com. 




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