Effective advertising can crush your competition and make your company
soar. But for most small businesses, understanding advertising is like
learning Chinese—difficult at best. Most entrepreneurs don’t know what
makes a good headline, how to buy printing, or what media to use. And for
businesses with limited budgets, advertising “specialists” cost too much. So
who can you turn to for help?
Try 151 Quick Ideas for Advertising on a Shoestring. This invaluable book will
give your advertising the lift it needs, at a lower cost. Inside you will learn how
to find good customers inexpensively and use superior relationship marketing
to keep them buying your products. You’ll get ideas in all aspects of
advertising, from databases and direct mail to Internet and e-mail. See where
you can cut corners, and how to get cheap and even free advertising.
Put forth in plain language, these ideas are simple to understand and easy to
apply. Just one of these tried and tested tips could save your business
thousands and thousands of dollars! Ideas such as:
• Use testimonials in ads. They are credible advocates for your product or
• Put a preprinted insert in the newspaper. It’s cost efficient and can be used
for other marketing.
• Try national cable TV. It is cheaper than local broadcast.
• Run insert cards with magazine ads. They can increase response four to six
• Trade your products or services with radio stations for air time, instead of
• Get a website. It is a global store that is open 24/7, and the consumer
expects you will have one.
Jean Joachim discovered these secrets and short-cuts from sharp
production directors, great sales reps, and savvy marketers who used
advertising to build successful businesses. Now these money-saving tips are
yours in 151 Quick Ideas for Advertising on a Shoestring.
Jean Joachim has spent over 25 years working in advertising and direct
marketing for large, well-known firms such as Ogilvy & Mather and McCann.
She owned and operated her own advertising agency and direct marketing
company. In her various positions, Joachim had to negotiate the lowest
rates, select the right media to use, and write sizzling copy that got
response. Currently an adjunct professor at The Laboratory Institute of
Merchandising, she teaches direct marketing to college students about to
enter the business world. Joachim lives in New York City with her husband
and two children.