151 Quick Ideas to Increase Sales

Author:Linda Sparks
ISBN-13: 978-1-56414-915-2
Pages: 192
Dimensions: 5.25 x 8.25 inches
Format: Paper
Price: $12.99

Sales is the lifeblood of the vast majority of companies. Without the influx of
new business, most organizations would wither and die. So sales must be
successful, not just once in a while but constantly—every month, every
week, every day.

Because we constantly need more sales we also need new ideas for
identifying and contacting our prospects, for understanding and meeting their
needs and most of all, for inspiration to fight the good fight.

This book will be a wise and ambitious member of your sales team, a one-time
investment that will pay for itself over and over again. No commissions

151 Quick Ideas to Increase Sales is all about increasing the return on the
investment you make in your organization’s business development program.
It will break down the walls between the sales function and the other
promotional elements in a typical marketing mix, allowing for a more
synergistic approach to sales.

151 Quick Ideas to Increase Sales shows you proven sales tactics from a
variety of business models and how to put them to work in your own
programs. Tactics such as:
• Branding Your Products
• Creating Cross Promotions
• Letting direct mail deliver
• Selling More to Existing Clients
• Reaching Out to the Community

These ideas will allow you to leverage the assets and momentum present in
your existing system, and use your skills and knowledge to get exactly what
you need and want more sales!

Linda Sparks has spent more than 25 years in the field of sales. She began
her career as an outside sales representative, learning to unearth customer
needs then sell products and services to meet those needs. In 1990, Sparks
founded Performance Development Company, a business consulting and
training firm, where she served as president for 10 years. For the last five
years, Sparks has worked as an independent consultant, helping her clients
take a more integrated approach to business development. She is the
co-author of Business Development is Everyone’s Business. She and her
husband Jim live in Tucson, Arizona.

Available as an eBook through Nook

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